I had some free time yesterday to ponder about Etsy, so I took out my bracelets and went through them, weighing on which ones were good and which ones were not.
I sat down thinking about my audience online and also thinking about my audience at flea markets, thinking about how I could market to them better. Both audiences, by the way, are predictably different. You might think that this is strange… why do I choose to target different audiences on different platforms? Well, I might elaborate more on target audience in the future, but not for now. Lets just put it this way, depending on the culture and demographics, there’re several factors that people have to consider first before buying your product.
So yesterday I opened my first Etsy shop, Oh! Dear Life. I created a FB page for it as well: Ohdearlife Handmade. I used to have one several years back when I first discovered Etsy and totally loved their interface, but I stepped in just ‘cos I wanted to and didn’t commit anything. But it’s going to be different now. I have found my niche – jewelry! Bracelets first, then perhaps rings and necklaces.
I’ve also gained some experience over the years, so I actually did everything by myself, from branding to this website, and next SEO content and social media. The logo took some time though, it took me two weeks to decide I wanted to go with a cute bunny holding a gemstone. Every part of me wanted to go for elegance – an elegant text logo like most luxurious jewelry brands have. My Pinterest board had tons of that for inspiration. In the end, I settled on the words “minimal, cute, soft, young” – something that was different and could grab attention (at least!).
If anyone is interested, I designed the logo in Affinity Designer, and this software is a rising star for vectors. It makes me happy when I tell people that I designed the logo by myself, haha! One tiny satisfaction goes a long way!